Veloxity Labs Launches NIL Partnership with Bradley Track Star and Cancer Survivor Carolina Martinez
Veloxity Labs has announced a new NIL (Name, Image and Likeness) partnership with Carolina Martinez, a standout sprinter at Bradley University and childhood cancer survivor. The collaboration reflects a shared commitment to science, community and purpose.
Diagnosed with leukemia at age five, Carolina beat the odds—and now competes at the highest collegiate level, recently breaking a 41-year-old school record in the 300-meter dash. Her story of resilience and recovery deeply aligns with Veloxity’s mission: to accelerate therapeutic development and improve lives through high-quality, fast-turnaround bioanalytical testing.
The partnership marks Veloxity’s first NIL collaboration and centers on the power of people-first science. Together, Veloxity and Carolina are sharing a message of hope and determination—most recently through a new commercial campaign filmed in Peoria.
“This isn’t just an NIL deal,” said Carolina. “It’s a chance to be part of something bigger.”
